- Innovative designs at reasonable prices, Sibley Berty chats to Lizzie Burns, founder of the jewellery brand EA Burns, about her inspirations
If you haven’t come across E.A. Burns then take note; she is the one to watch. Playing with geometric shapes, neon colours and metallic materials, it’s safe to say that Burns foregrounds originality in her designs. In the highly saturated jewellery market, Burns understands the requirement for innovation and the key according to Burns is to remember that there’s no right way of inspiring creativity. Aside from gathering ideas from elements of architecture and sci-fi, Burns actually goes against the standard design protocol often used for jewellery design, by choosing a material first; ‘my initial inspiration might come from something like a tribal dress or culture clash fashion.’ She adds that “because I work backwards, the shapes are defined by the material; the jewellery is a little more innovative as the ideas evolve and transform, and often their final form isn’t always something I had expected!’
Considering her background in fashion, her focus on materials is unsurprising. She deems her experience with fashion as relevant to her journey because of her interest in ‘surface decoration and manipulating materials.’ It was clear that she was destined for jewellery when her market stall at Secret Garden Party attracted interest and importantly, custom. ‘My clothes were admired but didn’t really sell, whereas I sold £300 pounds worth of jewellery while I was just setting up to fellow traders! You have to take that sort of thing as a hint…!’ It’s important to note that her journey from there hasn’t been all flowers and rainbows, and that naturally, she
has faced some difficulties; ‘I don’t have a jewellery backgroun, so understanding what needs to be done to create a high quality product, and finding the right people to do it was tricky. The jewellery industry is incredibly
secretive! I sought mentorship by DISC who help designers with this sort of thing and my mentor (Sally Lennard) introduced me to people I never would have known to go to.’
However, her journey is by no means over, as she hopes to grow from here. What’s for the future? ‘I want to develop the metal side of the jewellery more and develop pieces which explore colour and texture.’ To anyone looking to get into jewellery design, Burns encourages strongly to ‘put the time into your identity.’ With so many jewellery designers on the circuit, she stresses that it is essential to have a really honed in sense of style. She also mentions that you have to have the courage to try; ‘the industry is very welcoming to designers and customers always want to see new exciting work so don’t be afraid to jump in. Just make sure that when you do it’s with integrity.’
With edgy statement pieces that you can wear to spice up a tee or add drama to a dress, Burns’ jewellery is truly versatile. It’s not the cheapest, but it’s also not crazy expensive- particularly for the unique designs and quality materials. So with prices starting at £22 upwards, and with Christmas right around the corner, her jewellery would be the perfect gift to ask for.
Shop her collections at http://eaburns.com/