Women have always been on the firing line when it comes to their appearance and more specifically their weight. While social acceptance of women’ s bodies is coming into place slowly but surely, there is still a long way to go. The issue is still being hidden on runway shows and from the brands we buy our clothes from.
“Curvy” models and “Plus size” brands have been produced and have been growing in popularity in the recent years. The issue here is, these brands are still dividing women of different sizes into different categories. When people put a label to something, it immediately becomes something that is not of the “norm”.
Almost every shop you venture into has a section labelled “Plus size/Curvy”. According to some brands and most modelling agencies, the plus size is considered from a size 12 upwards. In reality, most girls like myself would consider that size normal.
With the growth of the contemporary feminism movement and the growth of social acceptance, especially over social media, the idea of having a “plus size”section is irrelevant and should be vanished. We are at a stage in society where feminism is becoming a growing movement along with other campaigns which do not degrade women, for example the controversial ‘Free the nipple’ campaign.
Understandably, some curvy women may find it hard to find suitable sizes from brands they love. However, the customer is not to blame. The first step to acknowledging all women come in different shapes and sizes and to be accepted, is to not divide sections of the store according to sizes.
As men do not have a section labelled for “larger” men’s sizes, women should not be any different. This is a prime example that women are still to this day being judged on the size of their body, more so than men. While it is more of a problem for women, the issue of body shaming in general is still going on to this day and still has a long way to go for it to be stopped. Designers and brands need to take the first step for more of a social acceptance in terms of different body sizes.
This being said, some curvy women are all for plus size sections but at this day and age there needs to be more of a variety for different variety of women and for all women to shop in the same section of a store.