Friday 8th July finds me rather scruffily dressed at a very unscruffy event at the Dorsett Hotel in Sheperd’ s bush, West London. This upscale, modern hotel is a former 1920s movie theatre and was the venue for ‘ British Fashion Volume II’ . The collaborative platform is for leading British Designers to showcase their collections, mostly the designers are graduates of St Martins College.
Kicking off the show was Chloe Jackson’ s bright and playful collection for S/S 2017. Bold prints and fluid garments were joined by striking accessories, my favourite being a fluffy red backpack that looked like a turtle’ s shell. The predominantly red, green and yellow palette was Jackson’ s choice to “…experiment with these funkier colours that you hardly ever see on the catwalks. It is like designers are afraid of fun –it’ s as though it’ s unfashionable!”
Danielle Reynolds was second to showcase her designs and stated she wanted to create wearable luxe sportswear or A/W 2017. Featuring an eclectic selection of tweed, jodhpurs and belted brace harnesses; her dream is to see it worn by spectators and polo racing events. “I feel that high fashion hasn’ t reached the sidelines of polo events in the same way it has with Ascot. I want to change that!”
Antonia Nae closed the show with her simple yet elegant cut out eveningwear. “I just wanted to make a collection that was flattering, classy and that women would actually want to wear. Designers go so over the top it is more like a performance and the models are dressed in costumes. That’ s fine and of course it has its place in the fashion world – but I wanted something that could feasibly filter down to the high street and be worn by everyone.”
The finale saw (a free round of champagne!) and all the models walk in Nae’ s collection before thanking the organiser, Mo Bello for bringing the show together. As Volume II, this is the second consecutive year that Bello has created a space for student designers to show their clothes to the press. The quality of the garments, levels of detail and inspired designs really show how young talent is thriving. I look forward to Volume III.
Images courtesy of Bojidar Chkorev @deepgreenspace