Not only will there be live performances from big acts like Ben Howard, Nao, Nile Rogers and Deadmau5 but also talks from industry and A&R professionals all hoping to inspire the next generation of musicians.
The weekend is bound to attract characters from all over the music industry. Discovery Theatre, hosted by Spotify, will welcome UK radio legend DJ Semtex to host a live podcast as well as national treasure Emily Eavis, Glastonbury festival organiser, who will be giving a unique insight into her job. Deadmau5 features alongside Danny Howard on Friday for a very special interview followed by a set later on in the evening. Nile Rogers, Kano, and Declan McKenna also give talks throughout the weekend on various aspects of the industry.
For a more hands-on experience, the Studio Excellence seminars will guide producers through how to set up, record and mix a live studio the recording process, from choosing and positioning microphones, operating the mixing desk and recording overdubs. Guest speakers include Jax Jones, Andy Rogers and other esteemed DJ’s.
Don’t fear music fans; the weekend will also host various live sets too. On Thursday, Steve Lamacq has curated an indie night guaranteed to make you start wearing that earring your girlfriend isn’t too keen on and whip out that Foals record which is ‘honestly better than their new stuff’. Up-and-coming Sheffield rockers The Sherlocks are also joined by Fur and Sœur – who are fantastic by the way.
Friday’s lineup promises another epic night, this time focusing on local hip-hop talent with appearances from Fenne Lily, Dylan Cartlidge, and the amazingly talented Monster Florence who, trust me, are not to be missed. Deadmau5 headlines the Rave Lounge on the same night.
For the networkers amongst the crowd there will also be a careers fair, bar and lounge to meet some new faces. AIM will also bring three live panel discussions as a gateway for young people establishing themselves in the industry as music entrepreneurs – from new business start-ups to self-releasing artists.
BBC Introducing Live is a real opportunity for any budding industry professional to learn quickly amongst like-minded individuals. Cop your tickets now, this one is not to be missed!
Words, Peter Riddell – @peteriddell1
Images, BBC Music Introducing Live